5 Free Instagram Analytics Tools for Marketers

Finding the right strategy that will for sure helping your brand is not an easy task. The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. If you are looking for some free tools to help your business on Instagram, we have 5 ideas that would come in handy.

Instagram Insights

If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app. Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information will help you choose content more likely to resonate with your audience.

To access these insights, tap the bar chart icon in the top-right corner of the app. The first analytics screen shows high-level insights for the last week and comparison stats for the week before. You can view your total impressions, reach, profile views, and website clicks. It also shows your top posts and stats for your Instagram stories from the last 24 hours. Swipe to the right to see your reach. Swipe right one more time to see website clicks data.

source: TechCrunch

You can also view your top posts insights, just by tapping the see more link next to top posts and the top six posts from the past seven days sorted by impressions. The tool also allows you to see followers insights. Back on the main Insights page for your account, scroll down to the Followers chart of times when your followers are on Instagram. Also, if you’re running paid Instagram ads, the Promotions section of the main Insights screen gives you relevant stats on your campaigns.

Socialbakers

With Socialbakers, you can get a free report on your most popular Instagram photos, filters, and hashtags, and all of your interactions with followers. The most useful sections are the most liked and most commented posts because this information can help inform the types of images you use in future Instagram posts.

To get your free report, go to Socialbakers’ Free Instagram Analytics Tool and click Login With Instagram.

Simply Measured

Simply Measured offers a free Instagram report for users with up to 25,000 followers. The stats and insights are presented clearly and will help inform your Instagram posting strategy. The report lets you quickly see what has worked well in your Instagram marketing, so you can apply these insights to future posts. To get started, type your Instagram account name in the text box and click Authenticate With Any Instagram Account. Then log in and authorize Simply Measured to access information from your Instagram account. When you receive your report, you’ll find three tabs of information: Charts, Scorecard, and Appendix. The buttons in the top-right corner of the screen let you download the report to Excel or export it to PowerPoint.

On the Charts tab, you can view a wealth of insights about your most engaging posts and average engagement per post. Moreover, the Engagement chart shows Instagram engagement over time. See total engagement, engagement as a percentage of followers, and information on likes and comments your photos and videos received.

You can also examine the Scorecard (it gives you some basic stats about your Instagram account) and Appendix Tabs (check out a table of your top posts sorted by highest engagement with the date of the post, type, likes, comments, and total engagement - likes and comments).

Union Metrics 

It offers a free Instagram account checkup to assess how you’re doing on the network. While the report isn’t as comprehensive as some others, it offers handy nuggets of data for marketers. It helps you determine the best time to post, which hashtags to use, and what content to post more (or less) of. It also highlights your top followers and reminds you to engage with them. To access your free report, click Start Your Checkup on the home page and then sign up for a Union Metrics account.

You can view the number of posts by day. Use the icons in the top-right corner of the page to share, print, or download your report. Scroll down to examine more stats with recommendations from Union Metrics, such as the best time and day to post. You can also view stats and visuals for your top-performing posts. If you click the circles on the hashtag report, you can see more information about the hashtags, which is a handy feature.

Squarelovin

With Squarelovin, you can get free basic Instagram analytics. The Optimization section offers insights that help inform Instagram posting. The “worst times to post” information is especially valuable. First, you’ll need to sign up for a Squarelovin account. On your dashboard, you can view high-level stats and access additional analytics screens. On the Postings tab, you’ll get information on your post history and top posts. It also shows your posts by year and month and day and time. The Engagement tab shows information on likes and comments, and highlights the top liked and top commented posts. The Optimization tab shows the best time and day to post on Instagram, but also the worst times to post on specific days.

If you use different filters on Instagram, you can also view the impact of those filters. Moreover, the report lets you see all of the Instagram hashtags you’ve used next to a list of the most popular hashtags. You can quickly see if you’re using top hashtags or if you need to rethink your hashtag strategy.

Understanding whom your Instagram fans are and what content they engage with and when will give you ideas for future content to share on the network.