In our previous article related to blogging for business, we talked about 7 subjects you should write about on your company blog. In this article, we are going to addr

If you are a marketer thinking about starting to go Live on Facebook or looking for fresh ideas to engage with your audience, this article is for you! Facebook Live ha

Blogging for business is part of the content marketing strategy. Businesses write articles on their company blogs to attract leads and convert them into customers. If y

Your customers are talking about your brand on social media. Are you listening to what they’re saying? If you are not using social media listening tools, you are mis

Your website is your house. You need to keep it clean, updated with modern appliances, working sanitary fittings and beautiful interior design. But you didn’t build

We searched the World Wide Web for tools that grow your Instagram following, so you don’t have to. What are these tools about? you ask. No, it’s not about buyin

Do you want to gain more leads? Here is the most successful lead generation strategy in 2018: conversational marketing! By the end of this article you will learn about

Influencer Marketing campaigns are a great tool for marketers to increase brand awareness, convey a specific message and drive sales. The biggest challenge for brands

83% of B2B companies use newsletters as part of their content marketing program (imaginepub.com) and 86% of professionals prefer to use email when communicating for busi

Are you struggling to generate leads? Use inbound marketing for lead generation! By the end of this article, you will know what inbound marketing is and how you can

Video marketing is the latest tactic used by marketers to increase conversions. This article will show you 3 examples of how to use video to increase your conversions.

If you're in B2B selling and wish to close sales deals, you need to understand how to sell on value, not on price. Value selling is certainly not a new concept but im

The Cannes Lions Festival is the most prestigious event for professionals working in creative fields: communication, PR, advertising and marketing. Since its first edi

33% of B2B marketers and 41% of B2C marketers cited the inability to measure as a significant challenge. This alarming data comes from a research conducted by the Content

20 years ago marketing was done by getting your business listed in business directories such as Yellow Pages and printing flyers and catalogues of products and services.

Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of col

Storytelling through Instagram feed

Why is your brand on the market? What is the reason you set up your company in the first place? This is what storytelling in marketing is about: using digital mea

Working in marketing may be one of the most beautiful jobs on Earth as it keeps you always up-to-date with the new trends in the market and is a very fast paced industry.

Blockchain technology is an open-source distributed database using state-of-the-art cryptography.  Essentially, blockchains are about a rapid transfer of value. W

UN Women NC UK and J Walter Thompson London recreated the reCAPTCHA 'human tests' that are commonly used by websites against spam bots to raise awareness of the 39,000 gi

Where is Facebook heading?

What problems is Facebook struggling with? What will the future bring for this tech giant and its users? Let’s take a closer look! Fake news - lack of responsibi

Last week we started to present you a series of steps you musttake in order to make sure you organize a good pitch. Today we continue with Cristina Oncescu's opinion, by

Are you feeling less creative than usual? Creativity blockage can make you feel frustrated and powerless and it really takes a toll on your self-esteem. If you are f

The time when a client decides to make a pitch for the communication agency (either it's a PR, advertising, digital or social media one) is extremely important in its bus

Are you looking for business deals, investors or opportunities for growth? Have you grown tired of LinkedIn? Than it is time you learn of other business-focused so

Grolsch came with a new challenge for the everyday experimentalist and tried to transpose the emotions that we feel when we are listening to music, visually. The result w

In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level. In March, however, the GfK Consumer Climate for the 28 EU states showed

The most loved and used social media platform is changing so fast that is hard to keep track of all of its novelties. Social media specialists are spending more and more

by Ionut Rosca, Behaviour Planner at g7 Romania Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom

How do we dress to impress?

A positive, proactive and dynamic professional, Teodora Burz is definitely a strong reference in fashion industry around the globe. She's experienced in both managin

Joining BRAND MINDS? Then read this!

Are you coming to BRAND MINDS? Then here's some things that you need to know! We have prepared 8 SECTIONS you can check for any information you need to know related to th

Niche marketing is a targeted marketing plan that focuses on one particular section of the market that has high potential to connect with a product or service. Instead of

With 77% of marketers that use experiential marketing as a vital part of a brand’s advertising strategy and 98% of users feeling more inclined to purchase after att

The Swiss surpass the Germans and Austrians when it comes to purchasing power in 2018, shows the latest GfK study. According to the press release, the available net incom

Cultural Appropriation = the act of taking or using things from a culture that is not your own, without showing that you understand or respect this culture (Cambridge Dic

The customer experience in B2B marketing

A research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific

Meet Smiljan Mori | Behind the Suit

Smiljan Mori is a businessman, author, coach, and consultant to top performers from all walks of life. His business successes are legendary, including the founding and

He set up his own business and named the company Antal – Hungarian for ‘Anthony’, in 1993. Since then, Tony and his team have developed substantial businesses in so

Meet Vladimir Vulic | Behind the Suit

Vladimir Vulic is a strategist from Montenegro who is in constant pursuit of challenging the status quo. He’s a management, innovation, and social media consultant who

Meet Franck Vinchon | Behind the Suit

Franck has been working for more than 18 years across multiple countries. He covered many fields in communication and marketing industry filling positions that were dedi

Human. Mom-preneur. Business strategist and modern marketing mentor for personal brands.  Lenja believes that for your marketing to be supremely effective you don’t

MEET JEFF ZISSELMAN | THE FOUNDER  Entrepreneur, trained attorney and consultant with more than 20 years of diverse experience in the financial services field, life in

Meet Mariusz Lodyga | Behind the Suit

MEET THE BRANDING & MARKETING STRATEGIST Mariusz Lodyga, the owner of Premium Consulting Brands, is a branding expert specialized in creation, companies communicatio

Not choosing the right time to outsource. Timing is essential,just like every other business decision one makes. It has to be chosen carefully and with a lot of

Meet the owner of Quantox | Behind the Suit

MEET THE OWNER OF QUANTOX Experienced CEO with a demonstrated history of working in the internet industry, Vuk is also skilled in Search Engine Optimization (SEO) with

Live is the best way to interact with viewers in real time. Field their burning questions, hear what's on their mind and check out their Live Reactions, as going live is

The importance of cross-media in 2018

A typical customer journey usually involves many stages from discovery to purchase, using many different touchpoints across multiple devices. Unless we analyse all of t

How Luxury Marketing Will Look Like in 2018

The concept of luxury is changing, just like everything we are surrounded by is, like our preferences and sometimes passions. Consumer expectations of luxury continue to

Today we start a new series of articles that will go under the umbrella of "Campaigns That We Admire". We want to bring in front of you ideas that were outside-the-box, t

How to talk to the Millennials in 2018

A study from Pew Research found that only 40 percent of Millennials even identify with the word “millennial,” compared to nearly 80 percent of those aged 51 to 69 w

Sometimes is hard to keep up with the technology at the level that is evolving, but by doing it you make sure your business stays in front of the pack and continues to ge

Biggest digital trends in 2018

For the last five years, the agency Ogilvy creates an annual report which aims to spot the key trends in digital and social media marketing that are likely to be importan

Top trends in shopper marketing in 2018

With a more and more savvy consumer and digital and technology re-shaping it, shopper marketing became in the last years almost a science, relying a lot on research and c

After the era of influencers, the end of 2017 and all of 2018 seems to be heading on the trend on micro-influencers. Even the micro influencer may only have a few thousan

US best cities for marketers in 2018

Marketing will always be an incredible field to work on, offering you plenty of times to show your strategic and creative side and, at the same time, offering the chance

Who is Helen Fisher?

Neuroscientist , Anthropologist Internationally - renowned neuroscientist and biological anthropologist Dr. Helen Fisher is a pioneer in the biology of human personal

"Authenticity is the key component of what makes social media so successful for businesses. Authentic social media is the modern day testimonial: It allows users to inter

10 Skills one needs in strategic thinking

Think critically "Instead of jumping directly to decisions or solutions for problems, the critical thinking helps you to make decisions through objective evaluat

A marketing research done right needs planning and the important and right questions asked on time.Therefore, we decided to show you some of the questions we believed you

Best Business Podcasts for 2018

ListenNotes  is a new search engine designed to help you find podcasts containing people, places or topics. According to the developer, ListenNotes has cataloged nearly

WHO IS SHED SIMOVE

Shed Simove is an entrepreneur, author and must-see keynote motivational speaker. His areas of expertise are ‘CREATIVITY’, ‘INNOVATION’, ‘SALES’ & ‘GUER

WHO IS SETH GODIN?

SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial

Top marketing trends for 2018 -part II

AI and Machine Learning are influencing the whole marketing process According to Salesforce research, quoted by cmo.com.au, artificial intelligence (AI) use by market

Since July, LinkedIn is offering companies a way to get better information about who is visiting their web pages. That information—about the person’s job title, compa

Top marketing trends for 2018-part I

Content marketing will bring the biggest commercial impact for the brand After years and years of talking and writing about the power of storytelling and its huge impa

Learning: a never-ending job for marketers

The marcomm industry is one of the fastest changing industry in the world, highly connected to the technology revolution and consumers. In order to always be there for th

Online versus offline retail war ending soon?

"2018 will mark death of online versus offline retail war", said Mariam Asmar, McCann London's strategy and innovation director, for Campaign UK. What is for certain i

How to speak marketing for the Generation Z?

If you still haven't figured out the Millennials yet is high time you do it, because there is a new generation coming your way: one that is even younger and closer to tec

Decision-Paralysis: when it happens and why?

Analysis paralysis or paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paral

Typically born between 1977 and 1983, the generation remembers a childhood of dial-up internet and brick-like mobile phones, but was young enough to embrace the first wav

"Storytelling is how humans communicate with each other, the way that we make sense of complex information, and how we relay our experiences to others. Nonprofit storytel

How can behaviors be changed?

Marketers' goal is to convince the consumer to choice his product or brand, to like it and become a fan of it, a loved brand. What can a marketer do when he needs to conv

Meet Suria Sparks, One of Singapore's Brand Minds

ENTREPRENEUR | INSPIRATIONAL SPEAKER| BUSINESS SOCIAL MEDIA & BRANDING STRATEGIS Suria is Ranked as #1 Public Figure - Social Media Influencer in Singapore reaching

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Ideas for Strategic Thinking in Marketing

Strategic Analysis It's the process of developing strategy for a business by researching the business and the environment in which it operates. A strategic analysis w

WHO is Shed Simove?

Shed Simove is an entrepreneur, author and must-see keynote motivational speaker. His areas of expertise are ‘CREATIVITY’, ‘INNOVATION’, ‘SALES’ & ‘

WHO is Mihnea Gheorghiu?

Mihnea got into advertising when he was only 19, leaving in Bucharest, Romania. In the years that followed, he’s worked in Paris, London, Madrid, Toronto and

WHO is Madonna Badger

Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2016 Ad Age Small Agency

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe),

WHO is GARY VAYNERCHUK?

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerM

Meet Cassandra Riene, One of Singapore’s Brand Minds

Passionate and unafraid to challenge the status quo, she believes questioning the norm is the way to achieve growth. With a wide branding experience and lots of integrate

What is a meaningful brand?

60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results, by being poor, ir

Meet Melissa Lim, One of Singapore’s Brand Minds

Melissa Lim is the co-founder and head of marketing at BiTS.sg - an enterprise resource planning software which enables Singapore SMEs to go digital by automating process

Meet Joe Escobedo, One of Singapore’s Brand Minds

Recognized as one of the "Top 20 Content Marketers" worldwide and awarded the “Most Influential Global Marketing Leader" at the World Marketing Congress, Joe has helped

Meet Joe Escobedo, One of Singapore’s Brand Minds

Recognized as one of the "Top 20 Content Marketers" worldwide and awarded the “Most Influential Global Marketing Leader" at the World Marketing Congress, Joe has helped

Datafication refers to the collective tools, technologies, and processes used to transform an organization into a data-driven enterprise. After converting processes to da

What you need to know about the 70 percent rule

According to investopedia.com, the rule of 70 is a way to estimate the number of years it takes for a certain variable to double. "To estimate the number of years for a v

How relevant is still TV for your brand?

We are smarter and smarter consumers, more up-to-date with everything that is new and happening in the world of technology, people constantly changing and improving their

Only 3% of the marketers said they planned to cut back on influencer marketing in the coming year, versus about 75% who anticipated spending even more on it, says emarket

More than ever the a company's sustainability and CSR efforts are important and highly regarded by the consumers and other brands in the market. Although both clients and

15 Things you might not know about Seth Godin

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial

Product placement ​as a marketing tool

Product placement and its meaning have changed during the years, along with its evolution on the market and the growing of new techniques and technologies. One of the

Sometimes, no matter how big the budget is, some marketing campaigns go completely wrong. There are a large number of reasons for those situations, some of them being the

We don't like to be looked at in groups anymore. We hate the idea of being seen as one and the same as others around us. We want to brands to find a way to address us and

The world’s largest brands are facing a dual threat from slowing growth in developed economies and the rising popularity of homegrown brands. As getting more sales from

5 Things you might not know about Madonna Badger

Chief Creative Officer & Founder of the Badger & Winters, Madonna Badger describes it as an advertising, branding and design agency specializing in creating power

Marketing research done right

Either you start a new business, launch a new project / product / service or you just want to stay ahead of your competition, a strong and smart marketing research will g

When I was little, my parents taught me to do one thing at a time and do it the best possible. Not trying to start ten projects or jump from one thing to another without

Only 11% of marketers already have systems in place to ensure they don’t fall foul of the legislation, as shows data from YouGov and The Chartered Institute of Marketi

Based out of the Vancouver Lower Mainland, Robert Murray is a #1 Best Selling Author, Global Speaker and Business Strategist. He has written three critically acclaimed b

The secret to winning a Cannes Lion

No matter the changes that the advertising world saw in the last years, Cannes Lions remains the most important festival of the industry and its awards the most wante

10 things you might not know about Lenja Faraguna

She was declared one of 12th World Changers by the New York Times Bestselling author Roy H. Williams and one of 40th most influential radio personalities under 40 by the

With regularly appearances in the world’s media (TIME Magazine, The Times, The Economist, BBC, etc), Julian Treasure is also famous for his books How to be Heard and 

Best Marketing Ideas in 2017

Finding inspiration is something a marketer and creator should always be interested in.  We have some ideas that might give you a push to try something new and help your

Why it’s worth working with freelancers

After the economic crisis the whole system changed and it will never get back to what we used to know. That is a given fact, proven times and times again. Adapting to

According to “The new digital divide” report created by Deloitte, digital influence has grown from 14% of all sales in 2012 (USD 0.33 Trillion) to a whopping 49% in 2

Businesses looking to sniff out a commercial opportunity have been aware of its power for a long time. According to the Sense of Smell Institute, people are able to recog

source: Screen Media Daily Digital out-of-home is no longer standing by and being just a follower or a passenger.  It has changed the face of outdoor advertising

The best media mix for your brand in 2017

The media market is changing under our eyes, each year bringing something new. It’s more than obvious that, even if you are representing a smaller brand, it's not enoug

Top Marketing Techniques in 2017

Smart Insights recently started a research asking its readers to give their opinion on the most important trends in 2017, asking them to choose the most important marketi

Music, a huge marketing tool

It has the power to connect us and therefore it’s inestimable for brands. It can also take us away and move us into an Universe where we are hard to be reached, where w

Top 10 Tips for Branding Yourself

source: Working Voices Living in the era of social media power, when the information is the key and in everybody’s reach, finding oneself’s niche and becoming

Best packaging ideas for 2017

In the very competitive and full of inspiration and imagination year such as 2017, a good product is not enough for it to become a brand and capture the consumer's at

Today is all about finding your vision and place on the market and targeting it the right way. Specific messages, created and translated in a specific way, for each m