September 19, 2018
In our previous article related to blogging for business, we talked about 7 subjects you should write about on your company blog.
In this article, we are going to addr
September 12, 2018
If you are a marketer thinking about starting to go Live on Facebook or looking for fresh ideas to engage with your audience, this article is for you!
Facebook Live ha
September 5, 2018
Blogging for business is part of the content marketing strategy. Businesses write articles on their company blogs to attract leads and convert them into customers.
August 29, 2018
Your customers are talking about your brand on social media. Are you listening to what they’re saying?
If you are not using social media listening tools, you are mis
August 22, 2018
Your website is your house. You need to keep it clean, updated with modern appliances, working sanitary fittings and beautiful interior design.
But you didn’t build
August 15, 2018
We searched the World Wide Web for tools that grow your Instagram following, so you don’t have to.
What are these tools about? you ask.
No, it’s not about buyin
August 8, 2018
Do you want to gain more leads? Here is the most successful lead generation strategy in 2018: conversational marketing!
By the end of this article you will learn about
August 1, 2018
Influencer Marketing campaigns are a great tool for marketers to increase brand awareness, convey a specific message and drive sales.
The biggest challenge for brands
July 25, 2018
83% of B2B companies use newsletters as part of their content marketing program (imaginepub.com) and 86% of professionals prefer to use email when communicating for busi
July 18, 2018
Are you struggling to generate leads?
Use inbound marketing for lead generation!
By the end of this article, you will know what inbound marketing is and how you can
July 11, 2018
Video marketing is the latest tactic used by marketers to increase conversions.
This article will show you 3 examples of how to use video to increase your conversions.
July 4, 2018
If you're in B2B selling and wish to close sales deals, you need to understand how to sell on value, not on price.
Value selling is certainly not a new concept but im
June 27, 2018
The Cannes Lions Festival is the most prestigious event for professionals working in creative fields: communication, PR, advertising and marketing.
Since its first edi
33% of B2B marketers and 41% of B2C marketers cited the inability to measure as a significant challenge. This alarming data comes from a research conducted by the Content
June 20, 2018
20 years ago marketing was done by getting your business listed in business directories such as Yellow Pages and printing flyers and catalogues of products and services.
Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of col
June 13, 2018
Why is your brand on the market?
What is the reason you set up your company in the first place?
This is what storytelling in marketing is about: using digital mea
Working in marketing may be one of the most beautiful jobs on Earth as it keeps you always up-to-date with the new trends in the market and is a very fast paced industry.
June 6, 2018
Blockchain technology is an open-source distributed database using state-of-the-art cryptography.
Essentially, blockchains are about a rapid transfer of value.
UN Women NC UK and J Walter Thompson London recreated the reCAPTCHA 'human tests' that are commonly used by websites against spam bots to raise awareness of the 39,000 gi
May 30, 2018
What problems is Facebook struggling with?
What will the future bring for this tech giant and its users?
Let’s take a closer look!
Fake news - lack of responsibi
Last week we started to present you a series of steps you musttake in order to make sure you organize a good pitch. Today we continue with Cristina Oncescu's opinion, by
May 23, 2018
Are you feeling less creative than usual?
Creativity blockage can make you feel frustrated and powerless and it really takes a toll on your self-esteem.
If you are f
The time when a client decides to make a pitch for the communication agency (either it's a PR, advertising, digital or social media one) is extremely important in its bus
May 16, 2018
Are you looking for business deals, investors or opportunities for growth?
Have you grown tired of LinkedIn?
Than it is time you learn of other business-focused so
Grolsch came with a new challenge for the everyday experimentalist and tried to transpose the emotions that we feel when we are listening to music, visually. The result w
May 9, 2018
In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level. In March, however, the GfK Consumer Climate for the 28 EU states showed
May 3, 2018
The most loved and used social media platform is changing so fast that is hard to keep track of all of its novelties. Social media specialists are spending more and more
May 2, 2018
by Ionut Rosca, Behaviour Planner at g7 Romania
Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom
April 27, 2018
A positive, proactive and dynamic professional, Teodora Burz is definitely a strong reference in fashion industry around the globe. She's experienced in both managin
April 26, 2018
Are you coming to BRAND MINDS? Then here's some things that you need to know! We have prepared 8 SECTIONS you can check for any information you need to know related to th
April 25, 2018
Niche marketing is a targeted marketing plan that focuses on one particular section of the market that has high potential to connect with a product or service. Instead of
April 18, 2018
With 77% of marketers that use experiential marketing as a vital part of a brand’s advertising strategy and 98% of users feeling more inclined to purchase after att
April 11, 2018
The Swiss surpass the Germans and Austrians when it comes to purchasing power in 2018, shows the latest GfK study. According to the press release, the available net incom
April 4, 2018
Cultural Appropriation = the act of taking or using things from a culture that is not your own, without showing that you understand or respect this culture (Cambridge Dic
March 29, 2018
A research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific
March 23, 2018
Smiljan Mori is a businessman, author, coach, and consultant to top performers from all walks of life. His business successes are legendary, including the founding and
He set up his own business and named the company Antal – Hungarian for ‘Anthony’, in 1993. Since then, Tony and his team have developed substantial businesses in so
March 22, 2018
Vladimir Vulic is a strategist from Montenegro who is in constant pursuit of challenging the status quo. He’s a management, innovation, and social media consultant who
Franck has been working for more than 18 years across multiple countries. He covered many fields in communication and marketing industry filling positions that were dedi
Human. Mom-preneur. Business strategist and modern marketing mentor for personal brands.
Lenja believes that for your marketing to be supremely effective you don’t
MEET JEFF ZISSELMAN | THE FOUNDER
Entrepreneur, trained attorney and consultant with more than 20 years of diverse experience in the financial services field, life in
MEET THE BRANDING & MARKETING STRATEGIST
Mariusz Lodyga, the owner of Premium Consulting Brands, is a branding expert specialized in creation, companies communicatio
Not choosing the right time to outsource. Timing is essential,just like every other business decision one makes. It has to be chosen carefully and with a lot of
March 21, 2018
MEET THE OWNER OF QUANTOX
Experienced CEO with a demonstrated history of working in the internet industry, Vuk is also skilled in Search Engine Optimization (SEO) with
March 15, 2018
Live is the best way to interact with viewers in real time. Field their burning questions, hear what's on their mind and check out their Live Reactions, as going live is
March 7, 2018
A typical customer journey usually involves many stages from discovery to purchase, using many different touchpoints across multiple devices. Unless we analyse all of t
February 28, 2018
The concept of luxury is changing, just like everything we are surrounded by is, like our preferences and sometimes passions. Consumer expectations of luxury continue to
February 21, 2018
Today we start a new series of articles that will go under the umbrella of "Campaigns That We Admire". We want to bring in front of you ideas that were outside-the-box, t
February 14, 2018
A study from Pew Research found that only 40 percent of Millennials even identify with the word “millennial,” compared to nearly 80 percent of those aged 51 to 69 w
February 7, 2018
Sometimes is hard to keep up with the technology at the level that is evolving, but by doing it you make sure your business stays in front of the pack and continues to ge
January 31, 2018
For the last five years, the agency Ogilvy creates an annual report which aims to spot the key trends in digital and social media marketing that are likely to be importan
January 24, 2018
With a more and more savvy consumer and digital and technology re-shaping it, shopper marketing became in the last years almost a science, relying a lot on research and c
January 17, 2018
After the era of influencers, the end of 2017 and all of 2018 seems to be heading on the trend on micro-influencers. Even the micro influencer may only have a few thousan
January 10, 2018
Marketing will always be an incredible field to work on, offering you plenty of times to show your strategic and creative side and, at the same time, offering the chance
January 8, 2018
Neuroscientist , Anthropologist
Internationally - renowned neuroscientist and biological anthropologist Dr. Helen Fisher is a pioneer in the biology of human personal
January 3, 2018
"Authenticity is the key component of what makes social media so successful for businesses. Authentic social media is the modern day testimonial: It allows users to inter
December 27, 2017
"Instead of jumping directly to decisions or solutions for problems, the critical thinking helps you to make decisions through objective evaluat
December 20, 2017
A marketing research done right needs planning and the important and right questions asked on time.Therefore, we decided to show you some of the questions we believed you
December 18, 2017
ListenNotes is a new search engine designed to help you find podcasts containing people, places or topics. According to the developer, ListenNotes has cataloged nearly
December 14, 2017
Shed Simove is an entrepreneur, author and must-see keynote motivational speaker. His areas of expertise are ‘CREATIVITY’, ‘INNOVATION’, ‘SALES’ & ‘GUER
SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial
December 13, 2017
AI and Machine Learning are influencing the whole marketing process
According to Salesforce research, quoted by cmo.com.au, artificial intelligence (AI) use by market
December 7, 2017
Since July, LinkedIn is offering companies a way to get better information about who is visiting their web pages. That information—about the person’s job title, compa
December 6, 2017
Content marketing will bring the biggest commercial impact for the brand
After years and years of talking and writing about the power of storytelling and its huge impa
November 29, 2017
The marcomm industry is one of the fastest changing industry in the world, highly connected to the technology revolution and consumers. In order to always be there for th
November 23, 2017
"2018 will mark death of online versus offline retail war", said Mariam Asmar, McCann London's strategy and innovation director, for Campaign UK.
What is for certain i
November 22, 2017
If you still haven't figured out the Millennials yet is high time you do it, because there is a new generation coming your way: one that is even younger and closer to tec
November 21, 2017
Analysis paralysis or paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paral
November 15, 2017
Typically born between 1977 and 1983, the generation remembers a childhood of dial-up internet and brick-like mobile phones, but was young enough to embrace the first wav
November 8, 2017
"Storytelling is how humans communicate with each other, the way that we make sense of complex information, and how we relay our experiences to others. Nonprofit storytel
November 1, 2017
Marketers' goal is to convince the consumer to choice his product or brand, to like it and become a fan of it, a loved brand. What can a marketer do when he needs to conv
October 13, 2017
ENTREPRENEUR | INSPIRATIONAL SPEAKER| BUSINESS SOCIAL MEDIA & BRANDING STRATEGIS
Suria is Ranked as #1 Public Figure - Social Media Influencer in Singapore reaching
October 4, 2017
ENTREPRENEUR | INSPIRATIONAL SPEAKER| BUSINESS SOCIAL MEDIA & BRANDING STRATEGIST|
PUBLIC RECOGNITION & ACHIEVEMENTS
Suria is Ranked as #1 P
September 13, 2017
It's the process of developing strategy for a business by researching the business and the environment in which it operates. A strategic analysis w
September 6, 2017
Shed Simove is an entrepreneur, author and must-see keynote motivational speaker. His areas of expertise are ‘CREATIVITY’, ‘INNOVATION’, ‘SALES’ & ‘
Mihnea got into advertising when he was only 19, leaving in Bucharest, Romania. In the years that followed, he’s worked in Paris, London, Madrid, Toronto and
Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2016 Ad Age Small Agency
The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe),
September 4, 2017
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerM
Passionate and unafraid to challenge the status quo, she believes questioning the norm is the way to achieve growth. With a wide branding experience and lots of integrate
August 30, 2017
60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results, by being poor, ir
August 29, 2017
Melissa Lim is the co-founder and head of marketing at BiTS.sg - an enterprise resource planning software which enables Singapore SMEs to go digital by automating process
Recognized as one of the "Top 20 Content Marketers" worldwide and awarded the “Most Influential Global Marketing Leader" at the World Marketing Congress, Joe has helped
August 23, 2017
August 16, 2017
Datafication refers to the collective tools, technologies, and processes used to transform an organization into a data-driven enterprise. After converting processes to da
August 9, 2017
According to investopedia.com, the rule of 70 is a way to estimate the number of years it takes for a certain variable to double. "To estimate the number of years for a v
August 2, 2017
We are smarter and smarter consumers, more up-to-date with everything that is new and happening in the world of technology, people constantly changing and improving their
July 26, 2017
Only 3% of the marketers said they planned to cut back on influencer marketing in the coming year, versus about 75% who anticipated spending even more on it, says emarket
July 19, 2017
More than ever the a company's sustainability and CSR efforts are important and highly regarded by the consumers and other brands in the market. Although both clients and
July 18, 2017
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial
July 12, 2017
Product placement and its meaning have changed during the years, along with its evolution on the market and the growing of new techniques and technologies.
One of the
July 5, 2017
Sometimes, no matter how big the budget is, some marketing campaigns go completely wrong. There are a large number of reasons for those situations, some of them being the
June 29, 2017
We don't like to be looked at in groups anymore. We hate the idea of being seen as one and the same as others around us. We want to brands to find a way to address us and
June 28, 2017
The world’s largest brands are facing a dual threat from slowing growth in developed economies and the rising popularity of homegrown brands. As getting more sales from
June 27, 2017
Chief Creative Officer & Founder of the Badger & Winters, Madonna Badger describes it as an advertising, branding and design agency specializing in creating power
June 21, 2017
Either you start a new business, launch a new project / product / service or you just want to stay ahead of your competition, a strong and smart marketing research will g
June 14, 2017
When I was little, my parents taught me to do one thing at a time and do it the best possible. Not trying to start ten projects or jump from one thing to another without
June 7, 2017
Only 11% of marketers already have systems in place to ensure they don’t fall foul of the legislation, as shows data from YouGov and The Chartered Institute of Marketi
May 31, 2017
Based out of the Vancouver Lower Mainland, Robert Murray is a #1 Best Selling Author, Global Speaker and Business Strategist. He has written three critically acclaimed b
May 24, 2017
No matter the changes that the advertising world saw in the last years, Cannes Lions remains the most important festival of the industry and its awards the most wante
May 23, 2017
She was declared one of 12th World Changers by the New York Times Bestselling author Roy H. Williams and one of 40th most influential radio personalities under 40 by the
May 22, 2017
With regularly appearances in the world’s media (TIME Magazine, The Times, The Economist, BBC, etc), Julian Treasure is also famous for his books How to be Heard and
May 17, 2017
Finding inspiration is something a marketer and creator should always be interested in. We have some ideas that might give you a push to try something new and help your
May 10, 2017
After the economic crisis the whole system changed and it will never get back to what we used to know. That is a given fact, proven times and times again. Adapting to
May 3, 2017
According to “The new digital divide” report created by Deloitte, digital influence has grown from 14% of all sales in 2012 (USD 0.33 Trillion) to a whopping 49% in 2
April 26, 2017
Businesses looking to sniff out a commercial opportunity have been aware of its power for a long time. According to the Sense of Smell Institute, people are able to recog
April 19, 2017
source: Screen Media Daily
Digital out-of-home is no longer standing by and being just a follower or a passenger. It has changed the face of outdoor advertising
April 12, 2017
The media market is changing under our eyes, each year bringing something new. It’s more than obvious that, even if you are representing a smaller brand, it's not enoug
April 5, 2017
Smart Insights recently started a research asking its readers to give their opinion on the most important trends in 2017, asking them to choose the most important marketi
April 2, 2017
It has the power to connect us and therefore it’s inestimable for brands. It can also take us away and move us into an Universe where we are hard to be reached, where w
source: Working Voices
Living in the era of social media power, when the information is the key and in everybody’s reach, finding oneself’s niche and becoming
In the very competitive and full of inspiration and imagination year such as 2017, a good product is not enough for it to become a brand and capture the consumer's at
March 31, 2017
Today is all about finding your vision and place on the market and targeting it the right way. Specific messages, created and translated in a specific way, for each m