The Shorty Awards honour the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Instagram, Snapchat, Musically a

What do all entrepreneurs want? Get as many tasks done as possible in one day's work! But how many entrepreneurs can say they are happy with how they spend most of their

Native video is the latest tool which personal accounts can use to grow their professional brand on LinkedIn. The business social media platform introduced native video a

Events are a great way for your company to connect to its target market and to raise its brand awareness. Apart from excellent speakers, what do you need for a successful

Looking for the best lead generation tools to get highly targeted leads and increase sales? Here is our pick of the best 3 lead generation tools to help you get high q

Do you have a B2B service or product? Do you want to know which companies are visiting your website? Google Analytics shows you a great amount of traffic to your websi

Is social media checking preventing you from being productive at work? Now you can limit your time spent on Facebook and Instagram. On August 1st, Facebook announced

As of June 2018, there are 400 million Instagram accounts using Instagram Stories (source: business.instagram.com). Instagram designed their stories to fulfil people's

Are your Facebook Ads not meeting your marketing goals as of lately? Do you feel your ads need a makeover? If you want to get more out of your Facebook Ads, this ar

Social media platforms have become an integrated part of business sales strategies. Retailers, brands and companies can use their social media accounts to promote their p

Does your company run a Facebook page? Your answer is probably yes. 2018 statistics say 80 million businesses have a Facebook page and more than 1 billion Facebook use

Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interface

3 popular Instagram trends in 2018

We're only half way through 2018, but we can already notice 3 popular Instagram trends. Discover what these 3 Instagram trends are and be inspired for your business's

With Google Tasks, part of the Google G Suite, you can create and manage multiple task lists, create subtasks, add details to your tasks, and set due dates. And by using

Snapchat is undoubtedly leading the user experience of augmented reality in social media. In 2016, the Pokemon GO frenzy took the world by storm and showed the incredible

Instagram announced the introducing the emoji slider sticker — a fun new way to interact with your friends and followers on Instagram. The emoji slider lets you ask mor

When making Instagram stories, various tools are put at your disposal to help you deliver your story in a fun and engaging way: you can add hashtags, time and location, G

The most recent research from the Video Advertising Bureau (VAB) shows that live TV is still king, with the majority of viewers watching their favorite programs live, rat

What comes after e-commerce and m-commerce? How is the consumers’ retail behaviour changing? Here is what lies ahead for retail commerce - A-Commerce. The “

According to PetaPixel, Instagram has been accused of “shadowbanning” users and posts starting about a year ago, preventing tagged content from properly appearing in

  Spotify Technology SA is a Swedish entertainment company founded by Daniel Ek and Martin Lorentzon. They launched their music, podcast, and video streaming serv

Shutterstock , a leading global technology company offering high-quality assets, tools and services through its creative platform, announced  the launch of Shutterstock

"Image noise" or "digital noise" is a common problem. When you click photos in low light conditions or not with a great camera, image clarity suffers. The image is suffus

How much time people spend connected to their smart devices? The short answer is all the time! But what all the time means exactly? Let’s dig in a little deepe

Gmail and Outlook have been neck to neck in the last years in the fight for the business users. We wrote about it here and here. Now, after Gmail announced its latest

We live in a very competitive business environment driven by digital transformation. It is increasingly difficult to stand out and be recognised as a professional. Tha

"Remember Myspace? A hacker just put the login information for 360 million Myspace accounts (emails and their passwords) up for sale. These are the accounts of real life

In March, thousands of people in the United States and internationally put away their phones for 24 hours to commemorate National Day of Unplugging, “a 24 hour global

Top 5 marketing podcasts

Are you interested in staying informed and educated to sustain your marketing efforts? Do you feel stuck and in need of inspiration? Listen to podcasts! Here is our to

Google gave Gmail a big refresh that will change the way you interact with it and help you even more than before. As first reported by The Verge, the upgrade was revea

The business confidence in the ad industry increased 12 points from +1 in January 2018 to +13 in April 2018. It is the highest  level of confidence measured over the pa

The most loved and used social media platform is changing so fast that is hard to keep track of all of its novelties. Social media specialists are spending more and more

How do we dress to impress?

A positive, proactive and dynamic professional, Teodora Burz is definitely a strong reference in fashion industry around the globe. She's experienced in both managin

Joining BRAND MINDS? Then read this!

Are you coming to BRAND MINDS? Then here's some things that you need to know! We have prepared 8 SECTIONS you can check for any information you need to know related to th

Online platforms will have to become more transparent when trading with businesses, according to a proposal released by the European Commission today. The regulation wo

In November 2017 Twitter's representative announced the decision of expanding the character limit to 280, for nearly all of its users. Still, in February this year, Twit

Snapchat has released a new feature to their app, one that may prove out to be a big game changer in the world of local search. Local recommendations and location-specifi

After having been in beta testing since 2016, Waze Local was recently launched and is is offering small businesses a way to market themselves to consumers  on the road.

Use teasers "To attract potential leads, promote your live video with a catchy title or appealing topic. Then as you cover the topic in the video, structure the pre

In a moment when data protection is really challenged and digital crime and fraud happen more and more often is essential one takes care the best he / she can of their da

Meet the founder of FightHoax | Behind the Suit

Valentinos started his very own mobile app startup and developed it all by himself at the age of 18. Magazines such as Forbes say that he has the 'mark of a true entrepre

More than ever any brand should want relevance and efficiency. Those should be words that stand out and make it count. Therefore, when it comes to the online presence

Live is the best way to interact with viewers in real time. Field their burning questions, hear what's on their mind and check out their Live Reactions, as going live is

Even at first glance everyone is under the impression that social media is a piece of cake, in order for a company and a brand to have the right, strategic social media p

"When you set aside time to research what hashtags are the most popular with your customer personas, you’re better able to target users who reflect your ideal audienc

Over the years, YouTube has become the go-to place for content creators to showcase their amazing work to a massive audience. YouTube gets over 30 million visits a

Until now there has been a lot of talk about the Millennials, about how present they are in the digital environment and what type of content they prefer. After them comes

Will Twitter rise up in 2018?

As in the last years Facebook took the face off Twitter, specialists started to wonder if Twitter isn't close to taking MySpace's road and die. and many were starting to

From now on, YouTube content creators won’t be able to monetize until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give th

After the new Facebook News Feed changes, all of the marcomm industry has been left wondering what are the best ways of keep on bringing success for the brands and the co

Biggest digital trends in 2018

For the last five years, the agency Ogilvy creates an annual report which aims to spot the key trends in digital and social media marketing that are likely to be importan

Kaspersky Lab spotted a new spyware, named Skygofree, and called it one of the most powerful espionage tools for Android the company has ever seen. It has been active s

One of Facebook's big focus areas for 2018 is making sure the time everybody spends on Facebook is time well spent. "We built Facebook to help people stay connected and b

Online retail trends in 2018

It's a new year,with its new challenges and novelties and brands are finding new ways to infuse technology into the customer experience to satisfy the demands of the 24/7

How to create Instagram Ads and Why

The fastest growing social media nowadays, Instagram is proving to be more and more important and relevant for businesses.Therefore, its a platform that we believe you st

Net neutrality 2018 – where does it go?

The U.S. Federal Communications Commission voted along party lines on Thursday to repeal landmark 2015 rules aimed at ensuring a free and open internet, setting up a cour

A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply c

WHO IS ROBIN SHARMA?

Robin Sharma is one of the world’s premier thinkers on leadership in business and in life. He is the author of numerous books, including the 1 international bestseller

WHO IS SHED SIMOVE

Shed Simove is an entrepreneur, author and must-see keynote motivational speaker. His areas of expertise are ‘CREATIVITY’, ‘INNOVATION’, ‘SALES’ & ‘GUER

WHO IS SETH GODIN?

SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial

How to use YouTube retargeting and why

According to Search Engine Journal, in 2014,  a survey revealed nearly 60% of US Internet users visited YouTube at least once a week. Re-targeting represents showin

WHO IS DANIEL GOLEMAN?

Daniel Goleman is an internationally known psychologist who lectures frequently to professional groups, business audiences, and on college campuses. As a science journali

The advantages of Google Flights

Time and energy. Two of the most important aspects of our everyday life that are hard to find and cannot be bought. We all look to save them as much as possible. One of t

Since July, LinkedIn is offering companies a way to get better information about who is visiting their web pages. That information—about the person’s job title, compa

Pinterest’s Promoted Video ad units, introduced on August 2016, went on auto-play in 2017. The new type of Promoted Video begins playing as soon as users scroll acr

Online versus offline retail war ending soon?

"2018 will mark death of online versus offline retail war", said Mariam Asmar, McCann London's strategy and innovation director, for Campaign UK. What is for certain i

How to use Facebook retargeting and why

According to the specialists, retargeting is one of the most effective means of closing potential customers, bringing one of the highest returns on ad spend for advertise

With Facebook 360, publishers can showcase their most compelling stories in a new and immersive way, bringing the viewer inside a different world through 360 photos and v

"Storytelling is how humans communicate with each other, the way that we make sense of complex information, and how we relay our experiences to others. Nonprofit storytel

The power of the video is increasing more and more everyday, on all platforms, from SnapChat to Instagram, from Facebook to YouTube. But what it gets the biggest attentio

Sophia is the first robot in history to be a full citizen of a country. The humanoid is Hanson Robotics’s most advanced and celebrated robot with an expressiveness th

A little ABC about Chatbots

A chatbot is a computer program that conducts a conversation via auditory or textual methods. Often designed to convincingly simulate how a human would behave as a con

Live blogging is a great guerrilla marketing tactic that can help you grow your following and voice in the media, taking advantage of the event’s audience and speakers.

Meet Krystal Choo, One of Singapore's Brand Minds

Krystal Choo is the CEO and Founder of Wander, which brings like-minded people together by allowing them to join the best communities in a city, right from their devices.

Meet Suria Sparks, One of Singapore's Brand Minds

ENTREPRENEUR | INSPIRATIONAL SPEAKER| BUSINESS SOCIAL MEDIA & BRANDING STRATEGIS Suria is Ranked as #1 Public Figure - Social Media Influencer in Singapore reaching

10 websites you should know about

Noisli Lots of people struggle to concentrate without some kind of background noise – especially in noisy offices and public spaces. Noisli lets you mix together

As a social media specialist one must always be up-to-date and improve the quality of your posts, therefore you need some tools to help you along. Today, we present you s

Separating personal from business may prove to be sometimes more difficult than expected, especially when using certain social media apps and tools for both purposes.

Instagram and SnapChat features go hand-in-hand,with Instagram taking a lot of inspiration from SnapChat and its successful tools. In March, Instagram has launched ge

WhatsApp has become one of the most popular messaging apps in the world, with 1 billion daily users. Besides being a phenomenon in the people's private lives, the app i

Is it illegal or not to regram?

Copyright is always an issue than one posting on social media should be careful of and pay attention at. Due to the fact that Instagram doesn’t include the ability to

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe),

Meet Cassandra Riene, One of Singapore’s Brand Minds

Passionate and unafraid to challenge the status quo, she believes questioning the norm is the way to achieve growth. With a wide branding experience and lots of integrate

How to Improve Your LinkedIn Engagement

As LinkedIn becomes more and more important for your business, you must pay attention and discover what are the best tools and strategies to help you gain more followers

Meet Melissa Lim, One of Singapore’s Brand Minds

Melissa Lim is the co-founder and head of marketing at BiTS.sg - an enterprise resource planning software which enables Singapore SMEs to go digital by automating process

Direct messaging on Instagram has been available on Instagram since 2013, but if you're not an Instagram obsessive, you might not know how to use it, or,more than that,

According to Facebook more than 100 million people are members of what they call "very meaningful" groups. “These are groups that upon joining, quickly become the mos

Facebook has a new star recently launched: the Facebook shop that you can use to sell and promote your brands. If you have the Add Shop Section link on your Facebook pag

The share of global advertising spend going to out-of-home (OOH) advertising remains stable at 6 percent, shows ‘Why Out Of Home Performs’, a joint study by Magna In

Digital media has now surpassed linear television to become the No.1 category in advertising revenues. Within digital, the majority of advertising sales (54%) is now gene

Anatomy 4D The augmented reality app, available in AppStore and Google Play, makes it easier for users to interact with complex information related to the human b

Launched in July 2011, by three Stanford University students (Evan Spiegel, Reggie Brown and Bobby Murphy), Snapchat went from being an application created for a Universi

Last week we started a bigger discussion about the best two free email providers - Gmail and Outlook - and which one might be the best to choose from your business. Now,

According to a Radicati Group study from January 2017, there will be more than 3.7 billion email users worldwide by the end of the year. That means that nearly 54% of

We don't like to be looked at in groups anymore. We hate the idea of being seen as one and the same as others around us. We want to brands to find a way to address us and

Waiting too long to launch a product / service. Like in a relationship, so it happens in business: the perfect timing is essential. In the desire to be sure everything

Instagram has a licence to use your content If you’re posting images on Instagram, you’re giving up some control of your content. As outlined in the most current 

We continue the list of pieces of advice that will help you take a very documented and precise decision while choosing your antivirus software, after last week's article.

Every smart PC owner knows that one of the most important features he / she needs for their computer / laptop is a good antivirus software. But how do you know which one

Free wi-fi and its dangerous side

A Cabinet Office report of 2015, quoted by DailyMail UK, revealed more than half of people in the UK have fallen victim to cybercriminals. According to follow-up researc

2017’s fastest web browsers

Most of us tend to choose a web browser and stick with it for years. It can be hard to break away from your comfort zone – especially when you've become used to its qui

The e-commerce industry is probably one of the most competitive at this moment, globally. Therefore, having a successful online shop is not an easy task at all, let alone

Having your own business is like having a baby. It’s the best out there, the most beautiful and interesting and you wish everybody would see it and picture it in their

What makes a video viral?

Creating a successful viral campaign is every marketer’s dream nowadays and many agencies aspire to the idea of creating a video that will have a huge impact on the tar

When writing a business email the line between too little and too much may be very small, therefore is important to pay attention to some of the advices that the spec

Finding the right strategy that will for sure helping your brand is not an easy task. The right Instagram tools can provide analytics to inform your social media strategy

Too often? Too little? Not enough? Too much? One of the most important questions that rise when thinking about the social media strategy for your brand. The frequency

Today is all about finding your vision and place on the market and targeting it the right way. Specific messages, created and translated in a specific way, for each m

As storytelling is the latest trend in communication, all the agencies and companies trying to bring the concept to life in their campaigns and social media presence, Ins

  User-friendly and making the most of one of people’s favorite activity related to owning a smartphone: taking pictures, Instagram becomes steady and sure

Ever been approached on LinkedIn in a very unprofessional manner or felt like the social network is not what is used to be? Ever shared the same type of information on th