"To attract potential leads, promote your live video with a catchy title or appealing topic. Then as you cover the topic in the video, structure the presentation so it leads viewers into your marketing and sales funnel and takes advantage of the interaction that live video offers," wrote Social Examiner.
When you structure a live video, you want viewers to stay until the end when you pitch your product or service. Therefore, make sure you give them an introduction and explain what you plan to discuss, offering them a hook to what they might miss if they don't watch until the end. That will keep them connected and wanting to hear and see more.
Landing pages are meant for conversion. But that can only happen if the videos on them are able to attract their target, by being catchy and engaging. Video can help you do this by luring people in through humor or captivating storytelling. Videos are 12 times more likely to be watched than text is to be read. By creating an interesting video you will be able to keep the people longer on your landing page and convince them to continue on to the rest of your landing page content.
The best practice for capturing leads when using promotional videos on landing pages is to use a call-to-action (CTA) or auto-redirect. A CTA at the end of your video invites viewers to take the next step and an auto-redirect sends viewers to the rest of your landing page immediately upon completion, thus giving them the opportunity to further engage with your brand.
YouTube Annotations and other forms of pop-out CTAs are great additions to make sure your viewers are engaging with your content. You want your viewers to take action, and including these elements during a video is a great way to engage them in the moment—for example, if you are discussing a particular service or product and that annotation text link pops up right at that moment. Moreover, this is a great way to link people to other content you want them to view.
Offer demos of your products
One-off demo videos represents a great way to answer a question or highlight a specific product feature while engaging with leads in a personalized, helpful way. And more than anything, they are a really effective way of interacting.
Product videos are some of the most commonly produced and most frequently viewed videos. Rather than just capturing the standard information of name, company, email address, and phone number, use these types of videos, instead, as opportunities to learn more about your prospects. as the ultimate goal is to capture information that will help you to better qualify your leads. In order to succeed at that chapter you must make sure your videos contain interactive elements such as survey questions or polls, that will encourage your target to engage more.
Ask your audience to respond through a live chat bar, as this will give you the opportunity to see if they’re interested in the product or service you have to offer. This tactic will help you follow up with the right people after the live video ends and make more sales.
Offer educational, high-value content
People are drown to great content,from which they can learn more. Don't make your live video just a sales pitch, make sure that at the end of the day the people watching are left with great pieces of information. That will make them come back to you over and over again.
Videos sale better than images, just as images sale better than plain texts. Therefore, don't forget to offer people discounts if you are promoting a product or a service. This is a great way to attract new consumers, but also to keep the ones you already have. By giving the discounts only to the people watching the live video, it also offers them the feeling of exclusivity we all crave for.