"When you set aside time to research what hashtags are the most popular with your customer personas, you’re better able to target users who reflect your ideal audience. A research tool can help you monitor hashtags, improve influencer outreach, discover demographic and geographic information, and gauge sentiment. With the right toolbox, you can simplify social marketing on Twitter," wrote socialmediaexaminer.com.
So here are some of the best hashtag research tools we found for you:
RiteTag helps you get instant hashtag suggestions for images and texts on desktop and mobile, based on real time hashtag engagement. Group hashtags to easily compare them on RiteTag and quickly add to posts from RiteForge and RiteBoost.
This tool is useful in giving you immediate feedback on your hashtag choices. It color-codes hashtags, letting you know the hashtag strengths, and it’s available “wherever you do social”. Moreover, it will also alert you when new hashtags emerge for your topic, and it allows you to group hashtags into “Tag Sets” for the ease of comparability.
Hashtagify.me helps you analyze your hashtags through a variety of different data, but one of the most popular features remains their related hashtags and popularity tools. Hashtagify helps you accelerate your business growth, brand awareness and marketing effectiveness through intelligent Hashtag Marketing. The technology used helps master hashtags far more quickly and to enhance your social media performance on Twitter and Instagram. Another feature that is very interesting and perfect for 2018 is “Top Influencers.” This is an great tool if you’re trying to find influencers within your industry to follow and interact with.
The free Hashtags Finder allows you to search amongTwitter and Instagram hashtags and pick the best ones for your needs based on their popularity, relationships, languages, influencers and many other metrics.
ExportTweet allows you to track hashtags, keywords, and accounts and helps you find top tweets, related hashtags, influencer data, device source, geographic location, and more. The free tool gives information on the last 100 tweets, but the paid searches offer unlimited tracking time and unlimited report downloads.
With Tweet Archivist, you get real-time data from the day of your search with the number of tweets and impressions for the day With the free report, you’ll see the top associated words, top URLs associated with the hashtag, the source of the top tweets, top languages used, user mentions, associated hashtags, and an influencer index. It allows you to measure campaign effectiveness, determine sentiment and view the most popular images associated with the tweets for this term. In addition, it does a language breakdown and a volume analysis based on number of tweets per day.
Socialert is a budget-friendly tool, making it perfect for individual users or small businesses. You can do a free search before the tool asks you to upgrade to a paid plan. The free search will analyze 300 tweets over a 7-day period to give you a snapshot of relevant data. You’ll see the hashtag reach and impression rate along with geographic data and overall sentiment.