Lars is a Senior Global Communications and Business Executive with around 20 years expertise in growing, managing and defending the reputation of leading brands.
With a strong background in corporate affairs and thought leadership, he has
successfully endorsed an assortment of mid to high-end brands.
He has founded PRecious Communications about 5 years ago. It began as a two
person operation in Singapore and, under Lars’ leadership, today, the agency owns operations in Singapore, Indonesia, Thailand and Australia and has partners in the rest of Asia Pacific and Europe.
The PRecious Founder and his team have worked with some of the most
exciting brands in various industries, including Yahoo, DHL, McAffee, Jabra, Zardoze, Swarowski, Coca Cola, Evernote, Huawei, Porsche, P&G and many others.
What made you start your business?
I was frustrated in my previous jobs that many MNCs or big networks agencies are too much run by policies, politics and systems taking away the focus from what’s best for clients and making me lose the confidence of why I was working that hard every day and what it was all for.
Because at the end of the day public relations and communications is all about people: managing relationships, being creative, going the extra mile. So creating the right environment where people can prosper and enjoy what they do was one of the key drivers. I wanted to create an environment that would spark the fire in us and let us bring our passions to live.
"At the end of the day public relations and communications is all about people."
Tell us three things you’ve done in order to make it happen.
Having a people first approach with no tolerance for politics. Making sure we laugh every day and not taking ourselves too seriously – allowing ourselves to make and learn from mistakes. Keep the number of fixed rules in the office to a minimum – and abandon time sheets.
Name one situation that made you want to quit and change your career.
Business partners simply refusing to pay up and boldly stating “sue me”. Questioning my own judgement of doing business with the wrong people.
Name one situation that made you want to go forward.
There are actually a couple – it’s all about learning that every situation and problem is a learning exercise to improve the next time. It’s especially those business pitches we did not win that made me remember to not get complacent, keep pushing and innovating. And if you have the right team that feels similarly, then it’s amazing to see people excel and grow – and enjoying the journey.
What do you think are the most difficult challenges entrepreneurs have to face in order to grow their businesses, nowadays?
Staying focused and believing in themselves. There are more tools, opportunities and shared knowledge out there on building and scaling a business. While that’s a great platform, at the same time it’s also too easy to get distracted.
Pace yourself – personally in terms of avoiding a burnout and for the business to have a longer term perspective. If you’re out there to make just a quick buck and become the next overnight billionaire you’re destined to fail. Business is based on people’s trust and that’s not something build in a second.
"Thinking out of the box and looking at longer time horizons as short term monetary gains are not a good guide to build sustainable businesses."
Investment matters. If you would invest in something else but your actual business. What would that be?
People and their ideas – so most likely other startups or businesses where I see the right fit of minds, ideas and execution.
If you could change something about Singapore’s business community, overall, what would that be?
Encourage risk taking, thinking out of the box and looking at longer time horizons as short term monetary gains are not a good guide to build sustainable businesses.
Meet Lars Voedisch, The Man
Name one good habit that helps you deal with your active life.
Curiosity – constantly wanting to learn more, do more, try out more. The sky is the limit!
Name one bad habit you can’t quit.
Curiosity – as it’s easy to get distracted, lose focus and realise that each day only has 24 hours.
If you could be anything else but an entrepreneur what would you be?
Probably I would be back to broadcast as a radio DJ or would do some kind of brand building and management – possibly inhouse for a company or NGO that has a solid mission of changing the world one way or the other.
You are the founder of PRecious Communications. What is the favourite movie of the man who founded it?
There isn’t one single film, but I certainly hold Jerry Maguire in high regards – especially the scene where Tom Cruise’s character repeatedly says to its client “help me help you”.
In my career we got the best results for our clients where we had a real partnership allowing to achieve great successes.
Tell us your favourite book. What’s the best thing you learned from it?
For non-fictional books, it has to be ‘Start with the Why’ from Simon Sinek. Great framework and strong reminder to focus on what really matters, the core. It’s so easy to lose sight of that. So for my firm it’s first and foremost about the individuals forming our amazing team – PRecious is People!
Name the most important value a leader should have.
Being empathetic, trying to understand the other side’s point of view, argument, behaviour; be it a client, the media, colleagues or family.
If you could compare your career journey with a song, what song would you choose?
Mission Impossible theme. A reminder to dare, think big, move on, accept failures and mistakes as part of the journey.
Tell us the best experience you had while working for your agency?
Seing people that joined us grow professionally as well as growing hand in hand with some of our startup clients. This lead to us winning an award for the great work our team had done in support of establishing fintech firm Funding Societies.
If you would give our readers one single advice from your experience, what would that advice be?
In any situation, just don’t give up, find a solution and move on. Think like Harvey Spector in “Suits”: He asks the hypothetical question “What are your choices when someone puts a gun to your head?” answering it himself stating that you have 150 choices.