Meet Leza Parker, One of Singapore’s Brand Minds

Leza is obsessed with business and entrepreneurship. If she is not lecturing at some universities, she would be answering business questions from the public via videos or blogging. She is about on the Board of Advisors for TiENPAY, a global financial firm and INSEADers.

She runs as CEO of a technological firm, but is, also, an active investor owning several other start ups for the last six years. She authored several books and appeared in multiple media newspapers & publications. In 2014, Ms. Parker was the lead of the empowering women campaign, initiated by Singapore Committee of UN Women. In the same year, at 28, she was acknowledged as Singapore's Youngest Business Guru and her story got covered in "The Lady Boss" publication. Currently, Leza is ambassador for World's First Food Bank and that's just a small piece of her activity.

  • How you came up with the business idea for Beauty Network Company?

I have been a stay at home mother for 7 years, raising three children. I thought about many other mothers like me, who would love to earn income without compromising their motherhood. So I came up with the idea to invent a network company that allows anyone to be empowered and monetize their social media, instantly.

  • Tell us the first three things you’ve done to make it happen.

When I was determined to start earning income by running my own company, I was very focused. So I created an office at home, where I felt comfortable to concentrate. I insisted my husband to quit his job and look after the children, and I stayed away from anyone who was negative about my new embarkation.

  • Name one situation that made you want to quit.

I had exercised bad judgments in human resources investment back in 2014. All that made the company to go bankrupt. I had thoughts of completely quitting because that downfall affected me and made me lose confidence in my capabilities to remain as CEO.

  • Name one situation that made you want to go forward.

After the bankruptcy, I lost assets and my family had to cut back on expenses to live minimally. I realized that there are many other people who are in the same situation of struggles, so I became motivated to continue developing SC Beauty Network. It was about a lot of families, all over the world, which would benefit of it.

  • What do you think are the most difficult challenges entrepreneurs have to face on asian market nowadays?

Asians can be conservative when it comes to taking risks in becoming an entrepreneur. Being a closely knit community, we are close to our families who are used to take part in most of our decisions from careers, family, housing etc.

  • Investment matters. If you would invest in something else but your actual business. What would that be?

I have been an active investor and keen to explore more investments in technology – particularly education and legal technology.

  • If you could change something about Singapore’s Entrepreneurs Community to improve it in any way what would that be?

There should be more available mentors who contribute reasonable hours, to mentor another start up. Support network is important and I believe a lot of entrepreneurs are happy to share their experiences to aspiring entrepreneurs, if networking is made easy.

  • We know you are an active investor and you’re owning several start ups. What is the criteria by which you invest in other companies?

As much as the idea is important, there must be opportunity to scale the business and the right attitude of the founder is also important. They should be willing to give their best, despite their standing cash flow, and be open for more channel of incomes (ventures) to diversify their talent and experience.

 

MEET LEZA PARKER, THE WOMAN

Name one good habit that helps you deal with your active life.
It is definitely, getting my priorities right. There is far too many decisions to make each day, and things to do. Knowing what is important helps me perform in my work.

  • Name one bad habit you can’t quit.

I refuse to sleep before 3 am. I will be up, planning and strategizing my work. Quite often, I spend the wee hours writing business articles for social media.

  • If you could be anything else but an entrepreneur what would you be?

I would love to be a full-time mother, raising and home schooling my children.

  • You are a serial entrepreneur, what is the favourite movie of a serial entrepreneur?

I actually love the movie – The Social Network. It inspires me everytime. The future of a company is not based on the academic qualification of a person but on one’s desire to succeed regardless. It’s an amazing story! I could relate also to the fact that Facebook is something I access on a daily basis over the last ten years.

  • Tell us your favourite book. What’s the best thing you learned from it?

I don’t have a favourite book, as I hardly read any. I prefer reading articles that can easily be found through Googling and business blogs. Real life stories of entrepreneurs from anywhere in the world really engage me.

  • Name the most important value of your brand.

Genuine relationships. They last longer.

  • Name the most important value a leader should have.

Highly driven personality.

  • If you could compare your journey as an entrepreneur with a song what song would you choose?

My song choice would be Unwritten by Natasha Bedingfield. “Today is when your book begins, the rest is still unwritten.” It inspires me that in the way that we determine our own success and stories in life, based on the choices we made and the strenght in the belief that things are going to work.

  • Tell us the best experience you had while lecturing for students, in universities.

I am very committed to lecturing and speaking in universities, from freshmen to MBA students. I guess the best experience is the engagement with the students during the questions and answer sessions.

  • If you would give our readers one advice from your entrepreneurial experience, what would that advice be?

The journey is rough, but keep going – only then you will see the results from what you eventually achieve, and who you eventually become.

  • What is your biggest expectation on Brand Minds ASIA event?

I look forward to connect with like-minded individuals.

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