After last year we presented you the creatives we believed were ready to set the tone for creativity in 2017, it's time for the 2018 prognosis to be revealed. In no particular order, here are the creatives we believe we'll influence the creative field considerably this year and the ones to come.
Raluca Matei, Head of Art Jazz Communication
She was awarded the title of Art Director of the Year, by ADC Romania, during a ceremony held this February, for taking part in the campaigns "Together #formagichome" (also awarded Idea of the Year), “LaMinut, the Romanians’ nr.1 Mustard”, “Time from your time”, Avon (the last one also winning her the second place in the “Best Use of Video” category at Webstock 2017).
She also has in her portfolio a Gold Lion at Cannes Festival, a Gold Effie, a Gold at PR Award 2016, a Gold at Fibra Awards 2016, a DIPLOMA – Internetics – Interactive campaigns – Digital component of an integrated campaign Social campaigns, Political & Awareness Messages,etc for the campaign "Save Our Songbirds".
Miruna Dumitrescu, Group Creative Director Jazz Communication
With more than 7 years of experience in advertising, gathered in agencies such as: Brandstalk, Senior Interactive, MullenLowe Profero, Leo Burnett, Miruna Dumitrescu was chosen Copywriter of the Year by ADC Romania, for her contribution in 2017 in the campaigns Provident – "Experiment", La Minut - "The number 1 Romanian's Mustard" and "Together #formagichome".
Responsible for campaigns such as Fundatia Renasterea - "Brave Cut", ROM Autentic - "ROM ANTHEM", ROM Autentic - "ROMBOT" and Mega Image - "Veggie Heroes", they were declared Copywriter of the Year and Art Director of the Year at FIBRA Awards 2017.
Mihai Vasile, Copywriter McCann/MRM Bucharest
Graduated from the Alternative School For Creative Thinking and the University of Journalism and Mass Communication, he is one of the creatives responsible for the success of the campaign "Romania’s Next Big Vlogger" for Coca-Cola that earned 3 Gold Awards at Internetics 2017 in Culture – Online Branded Content, Communities – Brand Associated Communities and Social Media – Online PR Special Projects, 1 Gold PR Award in Social Media and 1 Silver PR Award in Digital PR.
He is also part of the campaign "Rombot - The first virtual ambassador of a country" for the Rom chocolate bar, Kandia,that won several important awards in 2017: two Silver Drums at the categories “Digital” and “Activation Programme” at Golden Drum, 1 Silver in Internetics, an award in Media at Eurobest 2017.