Mihnea got into advertising when he was only 19, leaving in Bucharest, Romania. In the years that followed, he’s worked in Paris, London, Madrid, Toronto and New York, for brands like Xerox, Mattel, P&G, Bacardi, Nescafe, Visa, Carrefour, Land Rover, Virgin Atlantic, Canon, UNIQLO, Oreo, cigarettes and (a few) political campaigns.
The work he created and creative directed over the years has won Cannes, Clio, One Show, Young Guns, Andy, D&AD, New York Festivals, Art Directors Club, London International, Eurobest, Epica, Golden Drum, Effie and mean comments on some advertising blogs.
Mihnea likes to think of new things to say or new ways to say the same things. He really enjoys that stuff. That, and raccoons. Mihnea thinks that raccoons are cool.
Since 2017, he is the Global Digital Creative Director in Publicis Milan, overseeing all the global work for Heineken. (and a few other brands he cannot mention right now)